Project duration

February 2018 – June 2018

Services Provided

  • UI/UX Design
  • 360-Videos
  • Virtual Reality Development

Infiniti is the luxury vehicle division of automaker Nissan Motor Co., Ltd., a Japanese multinational automobile manufacturer headquartered in Nishi-ku, Yokohama and the sixth largest automaker in the world.

Infiniti QX30 Standoff

Infiniti Canada reached out to us to come up with an idea for a customized VR experience to promote the latest release of their Infiniti QX30 luxury SUV. In order to show-off QX30’s amazing sporty performance and precision handling realistically within a virtual environment, we put a professional stunt driver behind its wheel to perform incredibly difficult maneuvers around a 360-degree high-speed, high-resolution video camera. The result was an incredibly realistic first-person experience that felt as if you are standing right there in front of the vehicle. Experience what it is like to have a brand new Infiniti QX30 whizz by you at neck-breading speed.